Since 7.EE.4b is specific about solving word problems and interpreting the graph using the context of the problem, I would say yes, problems here would include situations and context.
And even though we could manipulate the expressions so dealing with the negative can be avoided, I wonder if that’s in the spirit of the standard. The progression makes a point to say “It is useful to present contexts that allow students to make sense of [multiplying or dividing by a negative].” If we avoid it, I’m not sure we are making sense of it. Especially since the goal is reasoning about the quantities.