Maybe you also want to look at p. 14 of the Ratio and Proportional Relationship Progression, which describes proportional relationships in terms of ratios and begins: A proportional relationship is a collection of pairs of numbers that are in equivalent ratios.
For example, if the relationship in question is given by y = 2x + 1, it has pairs, e.g., (0, 1), (1,3), (2,5), that are not in equivalent ratios. Because of that the relationship between x and y is not a proportional relationship.
The m in y = mx + b is not always a constant of proportionality for the relationship between x and y because y = mx + b does not always represent a proportional relationship between x and y. (On the other hand, one could consider the relationship between the quantities represented by y – b and x.)