So anyway, the basic idea here is this: I know that rectangle which is 1/n by 1/m has area 1/nm because I can fit nm of them in a unit square. So then I know that a rectangle with dimensions a/n and b/m has ab of those little rectangles, so its area is ab x 1/nm = ab/nm. In other words, the area of a rectangle with fractional side lengths is the product of the side lengths. Of course, curricula often treat this as completely obvious, which is a shame, because the reasoning is fun.